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B.R.A.N.D.

The Univisual approach to branding explained by a definition of the success factors of a brand.



Every brand has its own life cycle: it is born, it evolves and needs continuous care.
But what are the elements fundamental to the managment of a successful brand?

In response to this question, Univisual has characterized the critical factors of a B.R.A.N.D.: Behaviour, Revolution, Application, Normalization, Development.


Behaviour
A clear, precise positioning, with no room for misunderstanding: the very first requirement for a brand to be successful. The attitude of a brand, in fact, guides, affirms and constantly confirms its own perceived identity.

Revolution
The capacity to be the first to innovate: being a pioneer can trigger a true revolution.
But only if one acts with perfect timing.

Application
A faithful use of the trademark in all means of communication: an insurance policy against any deviation in meaning or recognizeability.

Normalization
A codification of rules for brand use: to organize and clarify relationships among the brand’s conceptual elements, visual and verbal, to better guide its route towards the future.

Development
The management of the brand’s evolution: that which Univisual has defined as “after branding,” forseeing and controlling the development of the brand over time, to avoid both betrayal or any reduction of its potential.


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