Univisual, the first Italian company exclusively specialized in management consulting concerning the identity of a business, has developed design methods that enable organizations to address global and local market scenarios with an articulated, proactive approach that translates into greater competitiveness, efficiency and value.
Through focused analysis and targeted research tools, Univisual verifies the status quo and critical issues in a number of reference contexts – heritage, business ideas, competition, proposition architecture, positioning, identity models, brand perception – applying our skills alongside those of the Client's top management.
What does Business Identity mean?
Named after Univisual's unique approach, the term highlights the need to give a distinctive personality and uniqueness – particularly from competitors – to everything that identifies a business proposition.
Why intervene in the Business Identity?
Univisual's proven method, based on the definition of an identification framework for the business proposition that shares the strategic and operational tasks of the brand, develops operational tools and connotative methods to improve the impact on the market, capitalize on ambitions and create added value for companies and products.
What is the purpose of a Business Identity strategy?
To define the identification parameters which a company adopts in the marketplace and uses to launch its product or service propositions while orienting Branding as a corporate strategy and not one of communications.