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12 FEB 2016

Univisual awarded at the Grand Prix

Univisual confirms itself winner at Grand Prix Brand Identity with two prizes.



Last night, at the event held at Gessi showroom in Milan, via Manzoni, Univisual walked on state with the Client to receive the two prizes of the 21st Edition of Grand Prix Brand Identity.



The first prize was awarded thanks to the corporate identity project developed for  Mycott & Darin – startup of a diamond trader – while the second for the Naming of a financial product, always linked to the diamond sector: EL151R.


Attilio Federico Cominotti – President of Mycott & Darin Italia – and Gaetano Grizzanti, Brand Strategy Director of Univisual receive the prize.




The intervention for Mycott & Darin Italia – company that offers to anybody the possibility to invest long-term in a store of value, i.e. diamonds, looked after the birth and creation of the start-up, defining the brand strategy and relative corporate identity.





The other awarded project relates to product EL151R, naming created by Univisual.


Naming EL151R, which identifies an investment plan in diamonds, was conceived to attain two goals: inspire competence and technicality and evoke the concept of eternity, intrinsic in the same diamond.






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WHAT IS GRAND PRIX BRAND IDENTITY


GrandPrix Brand Identity, organized by TVN Media Group, awards the best brand identity projects every year. The Jury consists of marketing directors – of Italian and international firms – and influential figures of the communication sphere.



The Jury of this edition consisted as follows:

Luca Aloia (Graphic Designer Sisal); Federico Cappi (Marketing Director Retail Conserve Italia); Riccardo Capuzzo (Ceo – Art Director Design42Day); Andrea Chinese (Image Coordination and Development Manager Mediaset); Francesca Iachia (Marketing Director Santa Giustina); Gabriella Moretti (Business Dev Manager Rotolito Lombarda); Sara Pagliuca (Head of Advertising & Digital Communication Unicredit); Valentina Puggioni (Communication & Customer Relationship Manager Royal Canin Italia); Massimo Ramunni (Vice President Assocarta – for Print Power); Massimiliano Zichittella (Promotion & Marketing Cordenons Group); Massimo Zuccotti (Events & Territorial Initiatives Manager Gardaland).

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UNIVISUAL

Univisual is a leading brand strategy consultancy.

Our services includes brand architecture, brand personality, brand naming and brand design.


For further information about Univisual's consultancy process and new project development, please send an email to info(at)univisual.com



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