Univisual defined a new type of logo, able to convey a shareable feeling through a particular, original subject characterized by a complex configuration, but easy to read.
The icon of a brand acts in the human mind: the stored datum, often remembered at unconscious level, lays the basis to be re-used when operating a choice concerning a product or service.
The natural inclination of the brain to break-down complex figures in different simple figures is the basis according to which Univisual operates to build what it called “Iconbrand”: the fewer the mind’s steps required to link its composition to known shapes, the greater will be the possibility to remain impressed in the recipient’s mind, indelibly.
Univisual define Iconbrand™, as a meta-cognitive symbol able to convey emotions and evoke conceptual values with multiple meanings, comprehensible at perceptive level and strategically pre-defined. These factors attribute an amazing magnetic intensity to a logo, achieving a high degree of originality and memorization.
This scheme refers exclusively to the “graphic symbol of the brand” and defines the nature of a symbol according to its level of originality (absolute distinction and differentiation) and ability to evoke meaning, detached from the subject to which the symbol is associated (perception of values conveyed by the symbol).
Some Iconbrands™ designed by Univisual:
1. Company specialized in trading diamonds (2013) - 2. Web consultancy (2010) - 3. Technological engineering firm (2005) - 4. Company trading video-communication products (2007) - 5. Clothing and fashion company (2012) - 6. Consumer credit company(2009) - 7. Discount optical chain (2001) - 8. Alarm systems company (2006) - 9. Company leader in animal products (2005) - 10. Organization that helps young adults in difficulty (2004) - 11. Optical chain, leader in Italy (2004) - 12. Company looking after business development events (2006) - 13. Corporate consultancy (2008)- 14. Distribution chain of optical products and services (2008) - 15. Mechanical workshop specialized in technical productions (2012) - 16. Logo to celebrate the 20th anniversary of the naval company, leader in cabotage in the Mediterranean Sea - 17. Tour operator specialized in custom holidays (2016) - 18. World leader company in the design of PET packaging (2016) - 19. Application for smartphone and social network in the traveling sphere (2015).