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07 JAN 2014

Three secrets for 2014

Univisual proposes three key words to undermine the risks of the crisis opening the doors to new opportunities.




This long period of juncture stimulates the market looking for new upswing formulas, although only 35% trust in an improvement by the end of the year (according with European Union survey).

Few, however, remain to watch: the majority of worldwide companies, in fact, has already activated the development of a strategic plan for 2020, which it seems apparently a distant date but it’s only six years far.


The positive fact which characterizes the beginning of this decade is the extraordinary dynamism of innovation, focused on overcoming the financial straits and the psychological uncertainty.

The truth is that nothing will be back as it was before because, this we are living, it is not a crisis, but it is a new kind of "ice age", where it is necessary to evolve to not become extinct.


Three are the necessary key words to disrupt the risks and to open the doors of opportunities:

- change

- internationalization

- sharing


We are witnessing a structural CHANGE flow, not circumstantial or extemporaneous. It becomes fundamental glimpsing this critical state of things and understanding the nature of this mutation, that we could define "genetics".

In front of a change, changing is mandatory, especially that modus operandi that has characterized the business approach of the last twenty years.

The paradox is that the gained experience will not help too much: we need new visions, totally disruptive than in the past, trying to learn from those who, going against the tide, has staked everything on a "belief" to manage and to pursue.


Even if the globalization made us to revalue land and location, only a myopic would not look beyond its borders. Enlarging the action field is a necessity and not a desire.

An INTERNATIONAL VISION also requires a constructive self-criticism and questioning about our own identity and role in the society.


We are in the era of "reverse communication". Once the company was sending a message and the "receiving" was catching it passively.

Today, by Internet, it is difficult to control the information flow, inform which now threat to change and come back as a boomerang with a devastating impact. SHARING themselves - with transparency - and encouraging interaction with the public is a rewarding strategy.


The dictat is to break down the hypocrisy and to not be afraid to express our thoughts. Because, as Socrates said, "The true opinion, in relation to the correctness of the action, is not a worse guide than intelligence and not less useful than science."

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Univisual is a leading brand strategy consultancy.

Our services includes brand architecture, brand personality, brand naming and brand design.


For further information about Univisual's consultancy process and new project development, please send an email to info(at)univisual.com



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