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THE UNIVISUAL ICON

The Univisual logo, created ad hoc in 2000, has the task of sharing the "beliefs" and values that reflect its own identity.


But what are the strategic, semantic and semiotic intents inherent in its meaning?






From its grammatical extraction, the Univisual icon belongs to the classification of abstract symbols, and as such, its fundamental communicational elements reside in its strength to insert itself into the memory of those who see it and to create distinctiveness for the entity it represents: in this case, Univisual.


The intention with this symbol is to represent an ideal concept of “perfection” linked to the way Univisual understands its role as “brand advisor” and which evokes and identifies Univisual's consultancy approach: simple and rigorous.


The primary element in its formal composition is the circle (geometric perfection by definition), divided into three (the perfect number) identical sections, so that from any angle one may look at it, it is always the same: symmetry at 360°.


From this flat perfection, the thought was to follow Picasso’s idea to not limit ourselves to a bidimensional vision but to integrate a third dimension, as well. By adding three small elipses in the middle of each of the three sections an immediate optical illusion of the form was created: now the icon can even be perceived as a cube (yet another primary geometric form).


It is a short passage, for example, from cube to die: a die with a “one” on each face, representing the values of uniqueness and decisiveness.


The company name itself, Univisual, composed of “uni” and “visual,” in effect suggests that starting from an ample visual, the objective is to arrive at the the only possible solution: the right one. 

Just as with every trademark, even the chromatic component plays a determining role. What colors are therefore most indicated to represent Univisual which, by profession, must consider them all while still maintaining a certain neutral self-identification? That is why silver (or grey), white and black. Creating a chromatic system which contemplates the complete chromatic spectrum.


The final result is a symbol o fan ancestral matrix, becoming over time the indisputabile “Tao” of branding!



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UNIVISUAL

Univisual is a leading brand strategy consultancy.

Our services includes brand architecture, brand personality, brand naming and brand design.


For further information about Univisual's consultancy process and new project development, please send an email to info(at)univisual.com



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