Univisual is the leading independent brand identity consultancy in Italy, recognized for its development of strategically focused iconic brand identity systems.

ORIGINS
Founded in Milano in 1988 by Gaetano Grizzanti, Univisual has made its mark by creating tangible connections between strategy and creativity.

CULTURES
Univisual exports its unique identity heritage internationally. A heritage highlighted by contributions to the evolution of modern Branding and the affirmation of a “new brand culture” inspired by Gaetano Grizzanti’s disciplined approach to strategic analyses and reaffirmed in his responsibilities as a university lecturer and in authoring Italy’s first bestseller on Brand Identity.

AWARDS
While primarily focused on its clients’ success, the unique combination of Univisual’s primary business-orientation, its vocation for innovation and the Italian flair it lends its international vision, have been recognized over the years with an impressive array of prestigious industry awards. Click here to Awards.

 

EXPERTISE

Univisual defines tailored programs, considering your strategic goals and your external critical factors. We aim to identify the uniqueness factors that differentiate your brand from competition.

BRAND STRATEGY
Analysis of the client’s business environment applied to organizing the supply system and to identifying the Brand Personality that will challenge the markets.

BRAND EXPRESSION
Creation of the inter-linguistic coding system that evoke the brand’s differentiated positioning and a pre-defined strategic emotional territory.

BRAND APPLICATION
Implementation of the brand identity elements and development guidelines for the proper use of the mark on brand touchpoints.

 

APPROCHE

Univisual helps Italian and international organizations to create and evolve the brand from communication asset into business strategy asset.

BRAND EXPLORATION
Univisual’s approach to identity change begins – always – with an in-depth critical analysis of the company’s situation and those of its direct and indirect competitors, both locally and globally.

BRAND-STORMING
Univisual’s rigorous results-oriented methodology is based on a process of co-creation with its clients, via pragmatic discussion sessions and strategic workshops.

BRAND EMOTION
With its business-oriented approach always in mind, Univisual also identifies those differentiating emotional factors with which every brand must intrigue its clients, old and new.

 

if you want more information, send a request to: info@univisual.com